Explore the essential steps to finding and collaborating with Chinese influencers (KOLs) for your brand. Discover the platforms, tips, and strategies to make your KOL marketing in China successful.
Our CEO was interviewed during the last MCN International conference in Shanghai last month, discussing key topics like live broadcast commerce, brand localization, KOLs, and cross-border eCommerce challenges and opportunities.
Explore Kuaishou’s powerful short-video marketing tools for brands targeting China. Learn how to engage audiences through Kuaishou’s unique features and drive sales with live streaming, KOL partnerships, and localized content strategies.
Discover the top social commerce platforms in China, including WeChat, Xiaohongshu, and Pinduoduo. Learn how these platforms can boost your brand’s reach and sales.
Learn how to successfully sell on Douyin, China’s leading social media and e-commerce platform. Discover best practices, marketing strategies, and tips to drive sales.
Discover how the 11.11 Shopping Festival revolutionizes e-commerce in China, offering brands unique opportunities to boost sales, increase brand visibility, and connect with millions of eager shoppers.
Discover the best Chinese search engine for marketers in 2024. Learn about Baidu, Sogou, Shenma, and more to optimize your digital marketing strategy for the Chinese market.
Explore the top Chinese social media platforms in 2024 for brand marketing. Learn how WeChat, Weibo, TikTok, and more can boost your brand's presence and engagement in China.
Discover the differences between WeChat Pay and Alipay, China's leading mobile payment apps. Learn which platform best suits your eCommerce needs and customer engagement strategies.
Discover how Taobao and Tmall are enhancing consumer shopping experiences and supporting merchants with innovative AI tools and strategies in eCommerce China.
Explore how Alibaba’s resale platform Xianyu is revolutionizing side hustles for young entrepreneurs in China by offering a marketplace for second-hand goods and diverse services.
Discover effective marketing strategies to capture Chinese luxury travelers' hearts, focusing on cultural immersion, personalized experiences, and digital engagement.
Discover the key demographics, personas, and unique motivations driving today's luxury Chinese travelers. Learn how marketers can tap into this evolving market.
Discover the rapid expansion of the Chinese luxury travel segment, driven by rising affluence and evolving preferences. Learn about key factors and future growth opportunities in 2024.
Learn how to navigate the complex distribution landscape in China. This comprehensive guide provides insights and strategies for finding the perfect distributor for your products in 2024.
Discover the latest trends, business strategies, and marketing insights of independent Chinese designers in 2024. Explore how they are reshaping fashion through sustainability, digital innovation, and cultural integration.
