JAC Automobile

The brand

JAC is one of China’s largest automobile manufacturers, with over three decades of industry experience. The company produces a wide range of vehicles, from passenger cars to commercial vehicles, including both traditional and electric models. With more than 10 million vehicles sold worldwide and 34 years of operation in numerous countries, JAC is a key player in promoting China’s automotive industry abroad.

The challenge

Develop customized content for JAC Motors’ Chinese social platforms, WeChat, Xiaohongshu (RED) and Weibo, to build a strong connection between the brand and its community. The goal was to establish JAC as a leading industry reference while highlighting the values of trust and unity within the JAC Automobile family.

Our approach

We transformed JAC’s digital presence by creating a truly interactive community on WeChat, RED and Weibo. The approach focused on three pillars: automotive expertise, human-centered storytelling, and community engagement. Artificial intelligence was a key asset, enabling personalized content and cross-platform interaction analysis. Our creative team produced short videos and modern visuals tailored to each social network, giving JAC an innovative and customer-centric image in China. In practice, we moved from basic content management to dynamic multi-platform community engagement, using AI to optimize impact and performance on every channel.

Results

The digital strategy peaked with the Olympic J-Bot campaign. By pairing AI with a mascot design in six Olympic-themed versions, we produced content that travelled beyond Chinese platforms. JAC’s international teams picked up the assets on Facebook and Instagram on their own, a sign that the creative read across regions. The lift on Chinese platforms and the spontaneous reuse abroad strengthened JAC’s innovative image and grew a global community around the brand.