China Insights and trends in branding, digital and commerce

How to Apply for an ICP License for Your Website

February 5, 2025

Learn how to apply for an ICP License to legally operate your website in China. This guide covers the process, requirements, and key tips.

Ultimate Guide to Using WordPress in China

February 3, 2025

Discover whether WordPress works in China, the challenges businesses face, and how to optimize your website for success.

Best Practices to Launch a CRM Program in China

January 28, 2025

Learn the best practices for launching a CRM program in China, from integrating with local platforms to personalizing marketing strategies.

How to Host Your Website in China for Maximum Marketing Impact

January 24, 2025

Learn how to host your website in China, comply with local regulations, and enhance your marketing strategy in the Chinese market.

How to Localize Your Website for China: Tips for Global Marketers

January 21, 2025

Learn practical steps and strategies for localizing your website in China, from language translation to technical adjustments.

UX Design for Global Markets: Chinese vs. Western Approaches

January 17, 2025

Explore the key differences in UX design between Chinese and Western websites, focusing on cultural, technological, and e-commerce impacts.

Best Practices for Finding a Chinese Name for a Brand in China

January 14, 2025

Learn how to create a Chinese name for your brand. Discover key strategies to localize your brand and captivate the Chinese market.

China’s AI-Powered Commerce: Trends and Innovations to Watch

January 10, 2025

Learn how China’s AI technologies are reshaping the future of marketing and commerce with cutting-edge applications and smarter strategies.

China’s 2025 eCommerce Shopping Festivals Calendar

January 9, 2025

Learn how to market your brand during China’s top shopping events in 2025. Unlock opportunities during Singles' Day, Lunar New Year, and more.

Top eCommerce Influencers in China 2025

December 18, 2024

Discover the top eCommerce influencers in China for 2025. Learn how their platforms and strategies can enhance your brand’s success.

Weibo Marketing Guide: Mastering Social Commerce in China

December 13, 2024

Discover how to leverage Weibo for your brand's success in China. Learn strategies, advertising options, and tips for engaging with users.

Best Practices for KOC Marketing in China

December 7, 2024

Learn the best practices to leverage Key Opinion Consumers (KOCs) in China to enhance your eCommerce marketing strategy and drive sales.

Best Practices for Successful E-Commerce Livestreaming in China

December 6, 2024

Discover the ultimate guide to eCommerce livestreaming in China. Learn best practices, top platforms, KOL strategies, and tips to drive sales.

The Cost of Chinese KOLs: Case Studies and Marketing Insights

November 29, 2024

Discover the cost of working with KOLs in China through real-life case studies. Learn how they drive sales in China’s booming digital market.

China Social Media and KOL Strategies for eCommerce Brands

November 28, 2024

Explore the essential steps to finding and collaborating with Chinese influencers (KOLs) for your brand. Discover the platforms, tips, and strategies to make your KOL marketing in China successful.

Navigating Cross-Border Commerce: Insights from BeyondBorderGroup’s CEO Cyril Drouin

November 5, 2024

Our CEO was interviewed during the last MCN International conference in Shanghai last month, discussing key topics like live broadcast commerce, brand localization, KOLs, and cross-border eCommerce challenges and opportunities.