We were enlisted to support the launch and operations of iGuzzini Lighting's cross-border eCommerce on Tmall in China, as part of their ambitious strategy to not only reinforce their position as a B2B project-based luxury brand but also to capture the hearts of Chinese designers and luxury consumers.
iGuzzini aims to transcend its traditional market boundaries by becoming the go-to lighting choice for China's discerning luxury segment.
The launch on Tmall was a big success, leading to strong sales growth for 24 months.
With a bold strategy, we helped iGuzzini Lighting grow while keeping their luxury image intact. This has made them a leading luxury lighting brand in the Chinese market.