Our team brings experience from elite 4A agencies and multinational giants in China

The values we live by

Confident Expertise

Demonstrating our ability through a portfolio of successful projects

Making informed, creative decisions based on solid expertise

Valuing our skills to build respectful, effective partnerships with clients

People first, always

We take care of our own

We value relationships, it is the foundation of our business

We are constructive not destructive

We give respect to earn it

Perpetual Learning

Continuously updating our skills and knowledge to stay ahead

Adapting our approach to align with the latest market trends and insights

Sharing knowledge within our team to enhance collective expertise and client outcome

Be an Owner

We put our hand up. At every level and in every role, we take ownership of our responsibilities

We are ambitious. Be open and look for new businesses.

We flag it. Trust your instincts. If something does not feel right, speak up.

20+ years experience in China

Our global team connects you with top talents in China and out of China to shape your brand.

Our team, based in China, includes international talents who specialize in understanding and navigating the Chinese market.

Our senior media and Commerce experts stationed in China offer deep insights into the local landscape, ensuring your brand resonates effectively within this vital market.

Leadership team

Cyril Drouin

Chief Executive Officer

CHINA / EUROPE / SINGAPORE

25 years in digital, advertising and commerce. Former CEO of Publicis Commerce & Performance Marketing China and North Asia.

Echo Peng

Senior Director & Partner

CHINA

15 years experience as eCommerce and Digital director for Publicis China

Local leadership team

JENNY BAI

USA

STEPHANE CLOUTOUR

FRANCE

SCOTT MUIR

UK

EIKE FAECKS

GERMANY

Brands we served

Team Structure

  • Data &Research
  • Branding
  • Creative
  • Art
  • Copywriting
  • Design
  • eCommerce
  • Social
  • Influencers
  • Advertising
  • Production
  • Website

We're invited speakers recognized for our expertise