We were enlisted to support the launch and operations of iGuzzini Lighting's cross-border eCommerce on Tmall in China, as part of their ambitious strategy to not only reinforce their position as a B2B project-based luxury brand but also to capture the hearts of Chinese designers and luxury consumers.
iGuzzini aims to transcend its traditional market boundaries by becoming the go-to lighting choice for China's discerning luxury segment.
The launch on Tmall was a big success, leading to strong sales growth for 24 months.
With a bold strategy, we helped iGuzzini Lighting grow while keeping their luxury image intact. This has made them a leading luxury lighting brand in the Chinese market.
A Marketing and eCommerce Agency in China
We specialize in enhancing your awareness in China and driving sales.
With 15 years of experience, our team of marketing, communication, and eCommerce experts is committed to helping brands thrive in the Chinese market.
Quick Links
Get In Touch, Work with us
© BeyondBorderGroup 2024 All Rights Reserved.
Press Relation China
Events Agency China