JAC Automotive is rolling out their new Electric Vehicle (EV) model on a global scale and requires a comprehensive suite of car imagery for worldwide use. It’s imperative that these images are of pixel-perfect quality, as they will be utilized by JAC Automotive’s networks, partners, resellers, and other affiliates around the globe.
Our assignment involved on-site photography, employing our creative art direction to capture the finest images possible. Our studio was tasked with focusing closely on design to ensure the assets could be seamlessly utilized on a global scale.
The result was a collection of over 250 photographs of the car, featuring detailed shots of both the exterior and interior. Extensive post-production techniques were applied to craft unique experiences for each image.