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Our assignment involved managing the master martini Asia social media accounts across Malaysia, Hong Kong, Singapore, Indonesia, and Thailand, with the objective of boosting brand recognition among their key demographic: bakers and chefs
We launched a strategy on Instagram and Facebook to connect with chefs by showing them how to use Master Martini's products in their cooking.
We started by sharing recipes that looked good and were easy to follow, using lots of pictures and videos to show every step. We also had live videos where famous chefs showed how to use the products in real dishes, answering questions from viewers along the way. This made chefs feel closer to our brand and excited to try our products themselves.
Then, we set up contests where chefs could show off dishes they made using Master Martini's products. By tagging their photos with our special hashtag, they got the chance to win prizes. This encouraged more chefs to share their creations and helped spread the word about our brand. At the same time, we offered online classes and workshops on new cooking techniques and trends. This helped chefs learn more and see how our products could make their dishes better. Through these steps, we built a community of chefs who really liked using Master Martini's products.
After we implemented their Instagram/facebook plan, more chefs learned about Master Martini, which made the brand more popular and brought in more followers.
This attention led to better sales, with more people asking about and buying their products.
The plan also helped Master Martini get into new markets, as the interesting posts and chef support showed their products to more people, reaching areas they hadn't before.
We serves as a gateway, spotlighting Chinese brands on the world stage and welcoming international brands into the Chinese market.
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