As a branding agency, we were tasked with localizing RoC Skincare for the Chinese market.
This extensive mandate covered adapting the brand story, experience, visual identity, logo, naming, and establishing photo/video/web design guidelines.
Our approach leveraged our deep understanding of both French elegance and Chinese cultural nuances, ensuring the brand's core DNA was preserved while making it relevant and appealing to the Chinese consumer.
The result is a meticulously localized RoC Skincare presence in China that resonates with local preferences without compromising the brand’s foundational values and identity.
By blending the brand's French heritage with tailored elements for the Chinese market, we've crafted a brand story and visual identity that speaks to the sophisticated, health-conscious Chinese consumer.
This strategic localization extends across all brand touchpoints, ensuring a cohesive and immersive brand experience that aligns with RoC Skincare's global standards of excellence. For more information, please visit RoC Skincare.
A Marketing and eCommerce Agency in China
We specialize in enhancing your awareness in China and driving sales.
With 15 years of experience, our team of marketing, communication, and eCommerce experts is committed to helping brands thrive in the Chinese market.
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