JAGUAR LAND ROVER : Social media integrated marketing services

JAGUAR LAND ROVER : Annual social media integrated marketing services

Services : Campaign / eCommerce / Influencer / KOL / Livestream / Media / Social

By creating customized social media content that appeals to young people, we maintain ongoing communication between Land Rover and Jaguar brands and their users on various social media platforms.

This strategy helps close the gap between the brands and users, preserves the luxury image, and supports brand rejuvenation and sales growth.

Our Mandate

We offer integrated social media marketing, including campaign management, social media operations, media buying, and leveraging KOLs to enhance brand engagement and visibility.

We cover the full range of Chinese social media platforms, including Douyin, Red, WeChat, and Weibo.

Our Strategy

In addition to regular content publishing, our initiatives included:

Range Rover "Hundred Strategies" & Jaguar Vintage Car Calendar: We integrated magazine cover design style and calendar elements into Xiaohongshu posters to highlight the high-end luxury tone of Range Rover and Jaguar, achieving excellent dissemination effects.
Douyin Christmas Series Videos: Aligned with holiday marketing trends, these videos were initiated by the official account and actively followed by dealers with dialect versions, further expanding the reach and impact.
Jaguar Land Rover Celebrities Live Streaming during Qixi Festival: During the Qixi Festival night, we hosted the "Victory as a Model, Sound in the Wonderful Realm" event, featuring famous singer Ms. Huang Ling live streaming from the Jaguar Symphony Hall in Shanghai. Various products from the new generation of Range Rover led by Jaguar and Land Rover were showcased. Several female executives from Jaguar Land Rover joined Huang Ling to discuss diverse topics, honoring contemporary women and presenting a pioneering attitude.
Dozens of Douyin Short Videos: We produced numerous short videos on Douyin to enhance engagement and visibility.

The Outcome

Our social media initiatives for Jaguar Land Rover significantly increased brand visibility and deepened engagement with Chinese audiences, particularly among younger demographics.

By leveraging culturally relevant content and local influencers, we strengthened the brand's luxury image and generated valuable sales leads, demonstrating the effectiveness of our integrated strategies.