Kerry Food | eCommerce Tmall Distribution China

Kerry Food - eCommerce for DaVinci Gourmet syrups, sauces and smoothies

Services : Campaign / eCommerce / Influencer / KOL / Livestream / Media

Break away from the traditional to create the inspirational with DaVinci Gourmet syrups, sauces and smoothies. Deliver coffee drinks, cocktails, mocktails, smoothies and more with on-trend, craveable flavors and recognizable ingredients. From innovative holiday LTOs to classics customers love, DaVinci Gourmet pushes the limits of flavor.

Our Mandate

We took on the responsibility of initiating and overseeing the Tmall and JD storefronts for DaVinci Gourmet in China. Our role as their all-in-one eCommerce service provider encompasses developing content, driving sales, overseeing marketing efforts, managing media, and handling customer service. We also introduced a new store design and refreshed brand image, while aligning pricing throughout Tmall and its distributor network.

The Outcome

Within a year of launching, DaVinci Gourmet's online revenues for products and services saw significant growth, solidifying its presence in China’s eCommerce landscape. As their eCommerce in China partner and Tmall TP, we have enhanced integration between offline and online sales channels, distributors, and service providers.
We resolved pricing disputes on the platform in three months, eradicated sales fraud within six months, and eliminated all counterfeit products from Tmall.