MARRIOT HOTEL : Social and eCommerce Campaign for Super Brand Day

Services : Campaign / eCommerce / Influencer / KOL / Livestream / Media / Social

Marriott Hotel is a highly renowned luxury hotel chain in China, known for its superior quality of service, exceptional rooms, and outstanding facilities.

Their target audience includes affluent travelers and business professionals seeking premium accommodations and personalized experiences.

Our Mandate

We were entrusted with creating and executing a cross-platform campaign for Marriott Hotel's Super Brand Day event.
The platforms included Alibaba Fliggy, WeChat, Weibo, and Marriott's own website.

Our goal was to generate impressions and ensure effective conversion to hotel room bookings.

Our CREATIVE

The big creative idea was the "Marriott Black Card"—limited to just 8 pieces and priced at RMB 88,888. Customers could redeem stays at 4 out of 10 luxury hotels with customized experiences over 2 years. The first card was given to supermodel Liu Wen, making her the first Black Card holder worldwide.