Douyin, the Chinese version of TikTok, has become an essential marketing tool thanks to its massive user base and high engagement rates.
With approximately 680 million daily active users, people spend an average of 120 minutes per day on the app, far surpassing other platforms. Additionally, around 43% of users find ads on Douyin enjoyable, making it an appealing platform for brands.
Its integrated e-commerce features also allow users to purchase products directly from videos, creating a seamless shopping experience.
As a specialized marketing agency in China, we harness these opportunities to grow your presence on Douyin.
To succeed on Douyin, brands need to create engaging and authentic content. Collaborating with Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) is crucial for reaching younger generations. KOLs help produce viral content, while KOCs build consumer trust.
Brands should also leverage various advertising formats, such as in-feed ads and hashtag challenges, ensuring their content remains relevant and entertaining.
By adopting this strategic approach, our social media agency in China enables brands to maximize their visibility on this dynamic platform.
Clickable Videos, Live Shopping, Instant Purchase.
Creation, Production, AI-Generated and Optimized Content.
Audience Targeting, Brand Visibility, Growth Acceleration.
Live Collaboration with Influencers, Engagement, Sales Boosting.
Data Collection, Analysis, and Trend Discovery.
Selection of KOLs (Key Opinion Leaders) and KOCs (Key Opinion Customers), Briefing, and Performance Tracking.
Planning a Douyin campaign involves defining a content strategy, selecting KOLs, setting budgets, and optimizing engagement and conversions.
The creativity of a Douyin campaign brings together innovative video concepts, trends, music, and interactive elements to engage viewers.
Producing short videos for Douyin involves creating, shooting, and editing engaging visuals based on current trends and tailored to the platform’s format.
Collaborate with Douyin KOLs / Influencers to expand campaign reach, leveraging their followers to enhance engagement and visibility.
Optimize Douyin ads to maximize reach and engagement, leveraging platform-specific features to enhance campaign results.
Client Case Studies: Douyin/TikTok Campaigns in China
User Engagement: Douyin has a highly engaged user base, making collaborations with influencers incredibly effective. Influencers maintain authentic connections with their followers, allowing brands to deliver messages in a more impactful way.
Trend-Driven Platform: Influencers on Douyin drive and adapt to trends, positioning brands at the forefront of viral movements, enhancing their visibility and relevance.
Precise Targeting: Paid advertising on Douyin allows for highly accurate targeting, ensuring content reaches the most relevant audience segments, optimizing engagement and conversions.
Increased Visibility: Paid promotions on Douyin bypass the limitations of organic algorithms, showcasing brands in user feeds and boosting brand awareness and recall.
Measurable Results: Douyin’s advertising platform provides detailed analytics, enabling brands to track campaign performance, adjust strategies in real-time, and ensure a strong ROI.
We create videos by blending creativity, strategy, and a deep understanding of Douyin’s dynamic audience. Each video is designed to be not only visually appealing but also to resonate with viewers, maximizing engagement and conversions.
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A Marketing and eCommerce Agency in China
We specialize in enhancing your awareness in China and driving sales.
With 15 years of experience, our team of marketing, communication, and eCommerce experts is committed to helping brands thrive in the Chinese market.
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