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In China, influencers deeply understand and align with local culture, making them crucial for brands aiming to personally connect with consumers.
In China, high trust in influencers for recommendations and lifestyle inspiration aids brands in building credibility and converting followers to customers.
Choosing a KOL in China is a complex decision due to the enormous number of options, making data-driven selection the only effective solution.
With 15 years of experience and numerous successful campaigns on social media and eCommerce platforms in China, we take a data-driven, AI-powered approach to maximize KOL effectiveness and tackle the challenges of their complex selection process.
We have access to exclusive KOLs and MCNs (influencers pool), ensuring optimal results for your brand on Chinese social media.
We dive into the numbers to see what's trending and who's paying attention. This helps us find the best influencers to share your brand with the right people in China.
We pick top Chinese influencers who fit your brand perfectly. By looking at who they are and how they connect with their fans, we ensure they can really get your message across.
We handle everything from the big idea to hitting the "post" button. This means creating cool content that fits your brand and making sure it's seen at the best time.
We make it easy for fans to buy what they see. By linking products directly in posts, we turn interest into sales, tapping into China's huge online shopping scene.
To choose and contract with a KOL in China, use a data-driven selection based on your brand goals and budget, and ensure the contract clearly outlines expected outputs and sales commission.
The content creation and posting process by a KOL involves receiving a brief from us as the agency, creating engaging content (such as short videos, posts, or livestreaming sessions), and ultimately driving sales conversions.
The KOL must meet their KPIs and provide proof of performance to receive payment, with data reporting being crucial for maintaining a transparent relationship.
We create all types of content: videos, photos, social media posts, advertisements, print materials, livestreams—everything, perfectly tailored for the Chinese market.
Using AI tools, we reduce turnaround times and costs while maintaining the high quality that enhances brand visibility and impact.
Finding the right influencer in China involves understanding your brand’s target audience and matching it with the influencer’s followers. Utilize platforms like Weibo, Douyin, and Xiaohongshu to identify influencers who align with your brand values and have a genuine connection with their audience. Engaging with an influencer marketing agency can also provide access to detailed analytics and insights, making the selection process more efficient.
The cost of partnering with an influencer in China can vary widely based on their popularity, the platform they use, the campaign scope, and the specific industry. Prices can range from a few hundred to tens of thousands of dollars per post. It’s essential to negotiate and clearly define the campaign’s expectations and deliverables upfront to ensure a good return on investment.
Weibo and Douyin are among the most efficient platforms for hiring influencers in China due to their massive user bases and diverse content formats. Weibo offers a microblogging experience conducive to brand-influencer collaborations, while Douyin, the Chinese counterpart of TikTok, is perfect for viral video content. The choice of platform should be guided by where your target audience spends most of their time.
Leverage an influencer in China by integrating your products into their content in a way that feels natural and engaging. Utilize live streams, product reviews, unboxing videos, and special discount codes exclusive to the influencer’s followers. Influencers can directly link to product pages on e-commerce platforms like Douyin, Tmall or JD.com, driving immediate sales.
A typical way to work with an influencer in China involves initially reaching out with a clear proposal that outlines the campaign goals, deliverables, and compensation. Once agreed upon, brands often collaborate with the influencer to create content that aligns with both the brand’s identity and the influencer’s style. Continuous communication and performance tracking are key throughout the campaign to ensure objectives are met and to adjust strategies as needed.
Our eCommerce agency in China supports you in achieving success on Chinese eCommerce platforms
Our social agency plans and executes social campaigns in China with the support of local influencers
Our web agency designs and develops websites and web applications tailored to deliver a localized user experience
A marketing agency helping brands grow both ways: from China to the world, and from the world to China.
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