Eight bold predictions for China's eCommerce and marketing landscape in 2026, from instant commerce dominance to AI-driven personalization and the KOL premium paradox.
China’s platforms are converging commerce, content, and local fulfilment. Winning in 2025 means choosing the right platform roles and operating for instant retail.
Taobao Flash Sale brings delivery and local services into Taobao, accelerating 30-minute commerce. Global brands need local inventory, speed-ready content, and tighter O2O execution.
Dior’s PIPL case shows that China’s data law is no longer theoretical. This article breaks down what PIPL compliance in China means for your CRM, marketing, and data strategy.
JD Mall is reinventing offline retail in China, shifting from pure logistics to hands-on experience hubs and community services. This article explores what that means for global brands and how to treat JD Mall as a strategic lab, not just another channel.
Taobao Instant Commerce is pushing China from festival first to instant first shopping. This piece explains what that shift means for non Chinese brands and how to respond.
China rewards brands that go beyond translation. This article unpacks how to localize for Chinese culture, platforms, and commerce while keeping your global DNA intact. A three layer framework, real brand examples, and a simple gut check help you see where your China work adds meaning and where it only adds volume.
11.11 2025 shifted from GMV theater to systems efficiency. Discover how winning brands used AI-led operations to scale content, protect margins, and improve conversion at speed.
Double 11 year seventeen is using TV-era variety shows and comedy sketches to rebuild trust with shoppers who now behave like retail professionals, comparing prices and tracking tactics across platforms.
Double 11 has evolved from a one day shopping festival into a complex five week system. In 2025 growth slows as brands face tighter margins and smarter shoppers. Discover how China’s biggest e commerce event is shifting from hype to strategy and what brands can do to stay ahead.
Discover the top short video platforms in China, including Douyin and Kuaishou, and learn how a digital marketing agency China can help brands maximize e-commerce success.
