Market Insights, Best Practices, and Trends in China’s Digital, eCommerce, Distribution, and Brands Ecosystem

Top eCommerce Influencers in China 2025

Discover the top eCommerce influencers in China for 2025. Learn how their platforms and strategies can enhance your brand’s success.

Weibo Marketing Guide: Mastering Social Commerce in China

Discover how to leverage Weibo for your brand's success in China. Learn strategies, advertising options, and tips for engaging with users.

Best Practices for KOC Marketing in China

Learn the best practices to leverage Key Opinion Consumers (KOCs) in China to enhance your eCommerce marketing strategy and drive sales.

Best Practices for Successful E-Commerce Livestreaming in China

Discover the ultimate guide to eCommerce livestreaming in China. Learn best practices, top platforms, KOL strategies, and tips to drive sales.

The Cost of Chinese KOLs: Case Studies and Marketing Insights

Discover the cost of working with KOLs in China through real-life case studies. Learn how they drive sales in China’s booming digital market.

China Social Media and KOL Strategies for eCommerce Brands

Explore the essential steps to finding and collaborating with Chinese influencers (KOLs) for your brand. Discover the platforms, tips, and strategies to make your KOL marketing in China successful.

Navigating Cross-Border Commerce: Insights from BeyondBorderGroup’s CEO Cyril Drouin

Our CEO was interviewed during the last MCN International conference in Shanghai last month, discussing key topics like live broadcast commerce, brand localization, KOLs, and cross-border eCommerce challenges and opportunities.

The Ultimate Guide to WeChat Channels for Brands

Learn powerful strategies for content creation, influencer partnerships, and seamless e-commerce integration.

Ultimate Guide to Tmall Media Costs in China

Unlock the potential of Tmall with this complete guide on media costs and strategies for China eCommerce success.

How China’s Advertising Laws Impact Global Brands

Explore how China's advertising laws shape brand strategies, protect consumers, and ensure market fairness.

Boost Your Brand in China: The Ultimate Kuaishou Short-Video Marketing Guide

Explore Kuaishou’s powerful short-video marketing tools for brands targeting China. Learn how to engage audiences through Kuaishou’s unique features and drive sales with live streaming, KOL partnerships, and localized content strategies.

Best Social Commerce Platforms in China for eCommerce Growth

Discover the top social commerce platforms in China, including WeChat, Xiaohongshu, and Pinduoduo. Learn how these platforms can boost your brand’s reach and sales.

How to Sell on Douyin: Boost Sales with Effective Marketing Strategies in 2024

Learn how to successfully sell on Douyin, China’s leading social media and e-commerce platform. Discover best practices, marketing strategies, and tips to drive sales.

11.11 Shopping Festival in China: Brand Strategies for Success in the World’s Largest E-Commerce Event

Discover how the 11.11 Shopping Festival revolutionizes e-commerce in China, offering brands unique opportunities to boost sales, increase brand visibility, and connect with millions of eager shoppers.

Boost Your Marketing with the Best Chinese Search Engines in 2024

Discover the best Chinese search engine for marketers in 2024. Learn about Baidu, Sogou, Shenma, and more to optimize your digital marketing strategy for the Chinese market.

Top Chinese Social Media Platforms in 2024 for Brand Marketing

Explore the top Chinese social media platforms in 2024 for brand marketing. Learn how WeChat, Weibo, TikTok, and more can boost your brand's presence and engagement in China.

WeChat Pay vs. Alipay: Which Mobile Payment App is Best for eCommerce in China?

Discover the differences between WeChat Pay and Alipay, China's leading mobile payment apps. Learn which platform best suits your eCommerce needs and customer engagement strategies.

Taobao and Tmall Transforming Shopping and Merchant Support with AI in eCommerce China

Discover how Taobao and Tmall are enhancing consumer shopping experiences and supporting merchants with innovative AI tools and strategies in eCommerce China.

How Xianyu Powers Young Entrepreneurs’ Side Hustles in China

Explore how Alibaba’s resale platform Xianyu is revolutionizing side hustles for young entrepreneurs in China by offering a marketplace for second-hand goods and diverse services.

Top Strategies to Capture Chinese Luxury Travelers’ Hearts

Discover effective marketing strategies to capture Chinese luxury travelers' hearts, focusing on cultural immersion, personalized experiences, and digital engagement.