Market Insights, Best Practices, and Trends in China’s Digital, eCommerce, Distribution, and Brands Ecosystem

Source: Getty Images

China’s AI-Powered Commerce: Trends and Innovations to Watch

Learn how China’s AI technologies are reshaping the future of marketing and commerce with cutting-edge applications and smarter strategies.
Chinese 2025 festivals

China’s 2025 eCommerce Shopping Festivals Calendar

Learn how to market your brand during China’s top shopping events in 2025. Unlock opportunities during Singles' Day, Lunar New Year, and more.
pexels-ninosouza-2883051

Top 5 Video and Livestreaming Platforms in China

Livestreaming has taken China’s digital world by storm, becoming a game-changer for businesses. With its interactive features and real-time engagement, it’s completely transforming how brands connect with people. This booming industry is a huge driver of Chinese ecommerce, helping businesses get noticed, build trust, and boost sales like never before.
top influencer

Top eCommerce Influencers in China 2025

Discover the top eCommerce influencers in China for 2025. Learn how their platforms and strategies can enhance your brand’s success.
sina-weibo-featured-image

Weibo Marketing Guide: Mastering Social Commerce in China

Discover how to leverage Weibo for your brand's success in China. Learn strategies, advertising options, and tips for engaging with users.
portrait-beautiful-young-asian-woman-reviews-uses-cosmetics-sofa

Best Practices for KOC Marketing in China

Learn the best practices to leverage Key Opinion Consumers (KOCs) in China to enhance your eCommerce marketing strategy and drive sales.
medium-shot-plus-sized-woman-influencer

Best Practices for Successful E-Commerce Livestreaming in China

Discover the ultimate guide to eCommerce livestreaming in China. Learn best practices, top platforms, KOL strategies, and tips to drive sales.
cover kol

The Cost of Chinese KOLs: Case Studies and Marketing Insights

Discover the cost of working with KOLs in China through real-life case studies. Learn how they drive sales in China’s booming digital market.
kol 2

China Social Media and KOL Strategies for eCommerce Brands

Explore the essential steps to finding and collaborating with Chinese influencers (KOLs) for your brand. Discover the platforms, tips, and strategies to make your KOL marketing in China successful.
1727424690106

Navigating Cross-Border Commerce: Insights from BeyondBorderGroup’s CEO Cyril Drouin

Our CEO was interviewed during the last MCN International conference in Shanghai last month, discussing key topics like live broadcast commerce, brand localization, KOLs, and cross-border eCommerce challenges and opportunities.
wechat channel

The Ultimate Guide to WeChat Channels for Brands

Learn powerful strategies for content creation, influencer partnerships, and seamless e-commerce integration.
Tmall cover

Ultimate Guide to Tmall Media Costs in China

Unlock the potential of Tmall with this complete guide on media costs and strategies for China eCommerce success.
advertising laws china 2

How China’s Advertising Laws Impact Global Brands

Explore how China's advertising laws shape brand strategies, protect consumers, and ensure market fairness.
Kuaishou cover

Boost Your Brand in China: The Ultimate Kuaishou Short-Video Marketing Guide

Explore Kuaishou’s powerful short-video marketing tools for brands targeting China. Learn how to engage audiences through Kuaishou’s unique features and drive sales with live streaming, KOL partnerships, and localized content strategies.
China social ecommerce

Best Social Commerce Platforms in China for eCommerce Growth

Discover the top social commerce platforms in China, including WeChat, Xiaohongshu, and Pinduoduo. Learn how these platforms can boost your brand’s reach and sales.
Duoyin

How to Sell on Douyin: Boost Sales with Effective Marketing Strategies in 2024

Learn how to successfully sell on Douyin, China’s leading social media and e-commerce platform. Discover best practices, marketing strategies, and tips to drive sales.
11-11

11.11 Shopping Festival in China: Brand Strategies for Success in the World’s Largest E-Commerce Event

Discover how the 11.11 Shopping Festival revolutionizes e-commerce in China, offering brands unique opportunities to boost sales, increase brand visibility, and connect with millions of eager shoppers.
chinese search engine

Boost Your Marketing with the Best Chinese Search Engines in 2024

Discover the best Chinese search engine for marketers in 2024. Learn about Baidu, Sogou, Shenma, and more to optimize your digital marketing strategy for the Chinese market.
banner-social-media-2021-min

Top Chinese Social Media Platforms in 2024 for Brand Marketing

Explore the top Chinese social media platforms in 2024 for brand marketing. Learn how WeChat, Weibo, TikTok, and more can boost your brand's presence and engagement in China.
wechat-alipay

WeChat Pay vs. Alipay: Which Mobile Payment App is Best for eCommerce in China?

Discover the differences between WeChat Pay and Alipay, China's leading mobile payment apps. Learn which platform best suits your eCommerce needs and customer engagement strategies.