Over 15 years, we've learned everything about SEO, from how to rank better, to creating content, and making sure everything on and off the website is optimized to fit what people search for online.
As an official TikTok marketing partner, we leverage exclusive insights and advanced strategies to craft captivating campaigns that connect your brand with millions. Trust us to amplify your presence and engagement on TikTok with unparalleled expertise..
We follow best practices for purchasing WeChat ads. Our approach, guided by data, ensures every yuan you invest in the platform yields the best return on investment.
ROI from Red ads is favorable when paired with appropriate creative content. Red demands a creative and meticulous approach for effective advertising.
With over 15 years of experience as a media and performance marketing agency in China, we have tackled the complexities of media ROAS and ROI for a wide range of clients, from international brands to SMEs.
Our expertise as a media buying and performance marketing agency in China is built on a deep understanding of key platforms such as WeChat, Weibo, Red, and Douyin.
We help our clients overcome localization challenges, build trust in their brand, establish a strong presence in a dynamic and highly competitive market, and design advertisements that deliver results.
Our Media Case Studies in China
We create all types of content: videos, photos, social media posts, advertisements, print materials, livestreams—everything, perfectly tailored for the Chinese market.
Using AI tools, we reduce turnaround times and costs while maintaining the high quality that enhances brand visibility and impact.
Advertising costs on WeChat can vary depending on the format and desired reach. For feed-based ads, the CPM (cost per thousand impressions) starts at approximately 50 to 120 RMB ($7 to $16). For more targeted options, such as Moments ads, the minimum budget can exceed 50,000 RMB (around $7,000).
Advertising costs on Douyin typically start at a CPM (cost per thousand impressions) of around 30 to 60 RMB ($4 to $8), but can go higher depending on the campaign and target audience. For larger-scale campaigns, a minimum budget of 10,000 RMB (approximately $1,400) is often required.
On RED (Xiaohongshu), the cost of a campaign depends on its objectives. The CPM (cost per thousand impressions) for standard ads starts at around 40 to 100 RMB ($6 to $14). Campaigns involving KOLs (Key Opinion Leaders) can be significantly more expensive, depending on the influencer and their audience size.
The key players include Tencent (WeChat), ByteDance (Douyin), Alibaba (Taobao, Tmall), Baidu, Kuaishou, and Xiaohongshu (RED). Each of these platforms offers distinct advertising solutions, with unique reach in the Chinese market.
KOLs (Key Opinion Leaders) and KOCs (Key Opinion Consumers) hold significant influence in China. Collaborating with them helps amplify your brand’s visibility, especially on platforms like Douyin, RED, and WeChat, where their recommendations are highly valued by consumers.
Chinese platforms offer highly advanced targeting tools based on purchase behavior, location, interests, and interaction history. Utilizing WeChat CRM and Douyin’s segmentation tools enables precise targeting to maximize campaign effectiveness.
Short video formats are extremely popular, especially on Douyin and Kuaishou. WeChat Moments ads and sponsored posts on RED are also highly effective for driving engagement.
The budget depends on the platform and objectives. Generally, a small-scale campaign can start at around 10,000 RMB ($1,400), but a higher budget is often required for significant results.
Success is often measured using key performance indicators (KPIs) such as ROI, engagement rate, number of conversions, and subscriber growth. Analytics tools like Tencent Analytics and Douyin Business Center are highly effective for tracking performance.
One of the main challenges is navigating a complex and unique digital ecosystem. With Western platforms like Google and Facebook being inaccessible, it is essential to understand the specifics of Chinese platforms and adapt to local consumer habits.
WeChat offers several advertising formats, including Moments ads, banners within mini-programs, and ads in WeChat Official Account articles. These formats enable brands to reach diverse audiences with specific goals, such as brand awareness or direct conversion.
On Douyin, advertisers can choose from in-feed ads (videos integrated into users’ feeds), sponsored challenges, and branded advertisements. In-feed ads are particularly effective for capturing users’ attention with native and engaging content.
Xiaohongshu offers in-feed ads, KOL-sponsored posts, and banners in search results. Collaborations with KOLs on RED are a popular format for enhancing brand credibility and driving user engagement.
Our eCommerce agency in China supports you in achieving success on Chinese eCommerce platforms
Our social agency plans and executes social campaigns in China with the support of local influencers
Our web agency designs and develops websites and web applications tailored to deliver a localized user experience
A Marketing and eCommerce Agency in China
We specialize in enhancing your awareness in China and driving sales.
With 15 years of experience, our team of marketing, communication, and eCommerce experts is committed to helping brands thrive in the Chinese market.
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