PR Agency in China: The Art of Engaging Chinese Media

The Importance of Guanxi

Our PR agency in China leverages Guanxi—a unique system of relationships and mutual trust. For over 10 years, our team has cultivated strong connections with editors-in-chief and journalists from key media outlets. This fundamentally Chinese relational approach allows us to secure the best editorial opportunities and ensure high-quality media coverage for our clients.

The Hyper-Segmentation of Chinese Media

As a PR agency in China, we navigate the complexity of an ultra-segmented media landscape: premium lifestyle outlets, vertical business press, niche tech media, and more. Our sector-specific expertise enables us to identify the most relevant media for your brand and craft tailored editorial angles for each publication. This customized approach maximizes the impact of your communications.

Cultural Adaptation of the Message

The success of a PR campaign in China relies on perfect cultural adaptation. Our bilingual team transforms your messages to align with local codes and references. From rewriting press releases to preparing spokespersons, we ensure authentic communication that naturally engages both Chinese media and their audiences.

We are here to support and guide your public relations (PR) efforts in China.

With over 15 years of experience as a PR agency in China, we excel in navigating the intricacies of Chinese media and their editorial standards for a wide range of clients, from international brands to SMEs.

Our PR expertise includes managing traditional and digital media, fostering strong relationships with key journalists, and delivering impactful media coverage in a hyper-connected market.

We specialize in crafting and executing PR strategies that resonate with Chinese media and their audiences, transforming your messages into compelling editorial stories.

Our Public Relations Services in China

Media Strategy & Planning

Our bilingual team transforms your news into impactful editorial content and shares it with our network of journalists.

Production & Distribution

We produce culturally tailored press releases and distribute them through a trusted network of Chinese journalists and media outlets.

Media Events

From press conferences to exclusive interviews, we orchestrate impactful engagements between your brand and the media.

Monitoring & Analysis

We track and analyze your media coverage in real-time to measure the impact of your communications in China.

PR and Public Relations Client Cases in China

Our Content Production Studio in China

We create all types of content: videos, photos, social media posts, advertisements, print materials, livestreams—everything, perfectly tailored for the Chinese market.

Using AI tools, we reduce turnaround times and costs while maintaining the high quality that enhances brand visibility and impact.

Frequently Asked Questions About Public Relations in China

The Chinese media ecosystem is unique: WeChat and Weibo dominate information, and personal relationships (Guanxi) are fundamental. A local agency understands these dynamics and has an established network, essential for success.

A local agency ensures direct relationships with Chinese media and understands their expectations. Results are visible within 2-3 months thanks to our privileged contacts in the Chinese press.
We combine quantitative criteria (number of clippings, audience reached) and qualitative factors (media prestige, article tone) with Chinese digital metrics: WeChat views, Weibo shares, and reader engagement.
Le mandarin est obligatoire. Notre agence de relations presse en Chine privilégie une transcréation plutôt qu’une simple traduction pour adapter vos messages aux références culturelles locales.
Our network spans major traditional media, influential digital pure players, high-audience official WeChat accounts, and KOL-journalists. Our selection is tailored to your goals.
Our crisis management team provides constant monitoring and can instantly mobilize our network of Chinese journalists. We control the narrative through our established media relationships.
Public relations aim for organic editorial coverage through journalists, providing credibility and depth. KOLs involve paid partnerships for direct promotion.
Our PR agency in China represents you locally. Our on-site team maintains media relationships and responds quickly to editorial opportunities.
A monthly investment of $6,500 to $11,000 minimum allows for the deployment of an effective PR strategy, covering content creation, media relations, and coverage monitoring.
PR and advertising are complementary. Our agency builds your credibility through independent editorial coverage, combined with advertising for optimal visibility.

Our Marketing and eCommerce Related Services in China

360° Marketing in China

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eCommerce

Our eCommerce agency in China supports you in achieving success on Chinese eCommerce platforms

Chinese social media by beyondbordergroup

Social Networks

Our social agency plans and executes social campaigns in China with the support of local influencers

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Branding

Our branding and design agency creates unique, localized brand identities for modern China.