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Dive into Xiaohongshu’s vibrant community with our exclusive access to a premium database of RED KOLs and KOCs.
Our curated network is your gateway to authentic, impactful collaborations that resonate deeply with your target audience. Elevate your brand’s visibility and credibility on one of China’s leading platforms. Experience tailored, dynamic partnerships that bring your brand story to life.
Let our unique RED KOLs and KOCs database be the cornerstone of your campaign’s success
Xiaohongshu (RED), with its 300 million registered users, is a vital platform for brands looking to penetrate China’s vast consumer market.
It merges social media dynamics with e-commerce functionality, offering a unique space where brands can vividly showcase their products through relatable content and user reviews.
This platform has become a go-to destination for 85% of its users who seek authentic product recommendations before making purchase decisions, highlighting its role in influencing consumer behavior
Craft engaging, visually appealing content tailored to resonate with the RED/Xiaohongshu audience.
Partner with relevant KOLs and KOCs to amplify your message and connect authentically with their followers
LeverageRED/Xiaohongshu’s advertising tools to target and reach the most relevant audience for your brand.
Xiaohongshu (RED) differentiates itself as a hybrid platform that combines social networking with e-commerce, primarily focusing on lifestyle, beauty, fashion, and travel.
Unlike other platforms, RED is known for its community-driven content, where users share genuine product reviews, tutorials, and lifestyle posts. It caters to a demographic that values authenticity and peer recommendations, making it an influential platform in purchasing decisions.
Advertising costs on RED depend on the campaign type and scale. Banner ads might start from around 50,000 yuan, while more integrated e-commerce solutions or sponsored content campaigns can run into the hundreds of thousands.
Costs are influenced by the campaign’s duration, targeted audience demographics, and the desired reach within the platform.
RED’s target audience primarily consists of young, urban females aged between 18 and 35, who are well-educated and have a higher disposable income.
They are keen on exploring and purchasing high-quality lifestyle products, beauty, and fashion items. This demographic accounts for a substantial portion of RED’s user base, with over 70% of its users falling within this age group, making it an attractive platform for brands targeting this consumer segment.
We serves as a gateway, spotlighting Chinese brands on the world stage and welcoming international brands into the Chinese market.
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