Using Red (Xiaohongshu) for marketing in China is essential to reach a young and engaged audience.
With over 300 million users, 80% of whom are women and 70% belonging to Gen Y or Z, the platform combines social networking and search engine functionality.
Consumers share their shopping experiences, making it a trusted source of recommendations.
Thanks to its advanced filtering algorithm, Red allows brands to precisely target their audience, making it an indispensable channel for any digital marketing strategy in China.
To succeed on Red, it is essential to create a business account and produce authentic content.
In 2022, around 60% of users reported trusting recommendations found on the platform.
Collaborating with key opinion leaders (KOLs) can boost engagement by up to 30% and increase visibility. Brands should focus on attractive multimedia formats, such as short videos and high-quality images, while incorporating relevant hashtags to expand their reach.
It is also important to tailor content to local cultural nuances and seasonal events. A strategic approach on Red can strengthen brand awareness and drive sales, potentially increasing conversions by up to 20%.
Cross-Border eCommerce or Domestic eCommerce with Red
AI-Powered Content Creation, Production, and Optimization
Performance Marketing: Red Ads and Red Advertising. Audience targeting, brand visibility, and growth acceleration.
Selection of KOLs (Key Opinion Leaders) and KOCs (Key Opinion Customers), briefing, and performance tracking
Creating engaging and visually appealing content, perfectly tailored to the RED/Xiaohongshu audience.
Collaborate with RED KOLs/Influencers to amplify campaign reach, leveraging their followers to boost engagement and visibility.
Use Red Ads to target your audience with captivating advertisements in Moments. Track performance and refine your strategy to maximize engagement.
Our intensive training gives you a competitive edge by revealing the secrets of the Chinese digital and e-commerce landscape. You’ll master the strategies that make a difference for success in this unique market.
Beyond the fundamentals, we share our hands-on expertise to help you launch high-value marketing campaigns in China.
Our eCommerce agency in China supports you in achieving success on Chinese eCommerce platforms
Our social agency plans and executes social campaigns in China with the support of local influencers
Our branding and design agency creates unique, localized brand identities for modern China.
A Marketing and eCommerce Agency in China
We specialize in enhancing your awareness in China and driving sales.
With 15 years of experience, our team of marketing, communication, and eCommerce experts is committed to helping brands thrive in the Chinese market.
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