Maximizing Market Penetration in China: Strategic Growth Through Tmall and JD.com

End-to-End eCommerce TP Services

The targest eCommerce APP in China.
We are a certified TP on both platforms.

Planning

Catalog / Pricing / Budget / Business Plan

Shop

Store opening / Design / Order management / Customer service

Media

Paid traffic / Free Traffic

Campaigns

Creative / Execution - 11.11, 6.18, 8.8, etc.

Content

Sales livestream / In platform content publication (content feeds)

How to Choose the platform ?

When to choose Tmall ?

  • Tmall is particularly beneficial for brands targeting a broad audience, including luxury, beauty, and consumer goods sectors. With over 660 million active buyers, Tmall holds a 63% share of China’s e-commerce landscape, making it the largest B2C e-commerce platform in the country​​.

  • It offers a user-friendly interface and robust logistics, integrated with Alibaba’s ecosystem, providing strategic benefits like useful data insights, analytics, and marketing opportunities within its digital realm​​.

  • Tmall is also noted for its partnerships with leading luxury brands, making it a competitive platform for high-end fashion retailers. Its collaboration with Net-a-Porter showcases its strength in the luxury sector​​.
How to Choose the platform ?

When to choose JD ?

  • JD.com, with its significant 25% market share, appeals to a demographic that prefers technology and high-end fashion products. It operates under Tencent’s ownership, which allows it to leverage unique marketing and technological strategies​​.

  • Known for its direct retail model, JD.com manages its inventory, ensuring product authenticity and fast, reliable deliveries. This model builds customer trust and loyalty through guaranteed product quality and delivery efficiency​​.

  • JD.com’s partnership with Farfetch further demonstrates its capabilities in the luxury sector, providing a more evenly matched competition with Tmall in this space​​.

FAQ


Most frequent questions and answers
  • Tmall: Costs for selling on Tmall include a security deposit, annual service fees, and commission fees. The deposit can range from 50,000 RMB to 100,000 RMB, annual fees vary based on product category, and commission fees are typically around 2-5% of sales​​
  • JD.com: Similar to Tmall, JD.com charges annual fees and commissions. However, JD.com’s commission rates might be slightly higher, ranging from 2-8% depending on the product category. Additionally, JD.com requires a security deposit which varies based on the merchant’s operations and scale​​.
Cross-border e-commerce on Tmall and JD.com allows international brands to sell their products directly to Chinese consumers without needing a physical presence in China. Tmall Global and JD Worldwide are the specific platforms that facilitate this process, offering simplified logistics and customs clearance for overseas sellers​.
Both Tmall and JD.com provide sellers with comprehensive data analytics tools. These include consumer behavior insights, sales performance, product trend analyses, and customer feedback. This data is crucial for optimizing marketing strategies, improving product offerings, and understanding the competitive landscape.
No, not all brands are automatically accepted to sell on Tmall or JD.com. These platforms have selection criteria to ensure product quality and brand reputation. For Tmall, brands need to demonstrate significant market demand, provide authentic products, and often, have a notable brand presence. JD.com also requires brands to meet certain standards, particularly emphasizing product authenticity and quality​​.
Taobao and Tmall are both owned by Alibaba but cater to different markets. Taobao is a C2C (consumer-to-consumer) platform, often compared to eBay, where individual sellers and smaller businesses can list their products. Tmall, on the other hand, is a B2C (business-to-consumer) platform designed for larger brands and retailers, offering a more curated shopping experience with a focus on product authenticity and brand integrity.