Our team brings experience from elite 4A agencies and multinational giants in China

The values we live by

Confident Expertise

Demonstrating our ability through a portfolio of successful projects

Making informed, creative decisions based on solid expertise

Valuing our skills to build respectful, effective partnerships with clients

People first, always

We take care of our own

We value relationships, it is the foundation of our business

We are constructive not destructive

We give respect to earn it

Perpetual Learning

Continuously updating our skills and knowledge to stay ahead

Adapting our approach to align with the latest market trends and insights

Sharing knowledge within our team to enhance collective expertise and client outcome

Be an Owner

We put our hand up. At every level and in every role, we take ownership of our responsibilities

We are ambitious. Be open and look for new businesses.

We flag it. Trust your instincts. If something does not feel right, speak up.

20 years of branding, digital and commerce in China

With many years of experience at 4A agencies, our team has strong international leadership and is deeply rooted in China. We know the Chinese market inside and out, bringing the best of both worlds to your brand.


We build every strategy using data to ensure it’s precise and effective. Our deep understanding of China’s digital and commerce ecosystems means we know exactly how to make your brand succeed here.


Over the years, we’ve built privileged relationships with eCommerce platforms, social media platforms, influencers, and distributors. These connections help us make sure your brand reaches the right audience in the best way possible.

Our Leadership Team

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Cyril Drouin
Founder and CEO

CHINA / EUROPE / SINGAPORE
25 years in digital, advertising and commerce. Former CEO of Publicis Commerce & Performance Marketing China and North Asia.

Echo Peng
Senior Director & Partner

CHINA

18 years experience as eCommerce and Digital director in China. Former operations director at Publicis China.

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Jenny Bai

USA

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Stéphane Cloutour

FRANCE

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Scott Muir

UK

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Eike Faecks

Germany

Clients Who Trust Our Expertise

We're invited speakers recognized for our expertise