JAC Automobile: Annual Social Campaign on WeChat / Red / Weibo - Powered by AI

Services : Campaign / Design / Influencer / KOL / Livestream / Media / Social

JAC is one of China’s largest automobile manufacturers, with over three decades of industry experience. The company produces a wide range of vehicles, from passenger cars to commercial vehicles, including both traditional and electric models.

With over 10 million vehicles sold worldwide, JAC has achieved remarkable international success. Operating in numerous countries for 34 years, JAC stands as a key player in promoting China’s automotive industry abroad.

OUR MANDATE

Develop customized content for JAC Motors' Chinese social media platforms (WeChat, XiaoHongShu/Red, and Weibo) to build a strong connection between the brand and its community. The goal is to establish JAC as a leading industry reference while highlighting the values of trust and unity within the JAC Automobile family.

OUR STRATEGY

Our marketing agency in China transformed JAC’s digital presence by creating a truly interactive community on WeChat, Red (Xiaohongshu), and Weibo. Our approach focused on three pillars: automotive expertise, human-centered storytelling, and community engagement.

Artificial intelligence was our key asset, enabling us to create personalized content and analyze interactions across all three platforms.

Our creative team produced short videos and modern visuals tailored to each social network, giving JAC an innovative and customer-centric Chinese brand image.

In simple terms: we moved from basic content management to dynamic multi-platform community engagement (WeChat, Red, Weibo), leveraging AI to optimize impact and performance on every channel.

THE OUTCOME

Our digital strategy for JAC reached new heights with the Olympic J-Bot campaign.

By merging artificial intelligence with the design of the mascot in six Olympic-themed versions, we created viral content that transcended Chinese digital platforms. The spontaneous adoption of this content by JAC's international teams on Facebook and Instagram highlighted the relevance of our creative approach and the universality of our message.

This synergy between Chinese platforms (WeChat, Red, Weibo) and international channels not only strengthened JAC’s innovative image but also naturally fostered a global community around the brand.