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Blue is Hong Kong’s first digital life insurer, revolutionizing the insurance experience by eliminating the frustrations of traditional insurance buying, such as complicated procedures, difficult jargon, and extensive paperwork.
Blue offers simple, flexible insurance solutions without commission, streamlining the process to just a few easy online questions for instant coverage. They operate on the belief that customers best understand their own needs, and are committed to making insurance more accessible and user-friendly.
Our mandate was to create a website and execute digital marketing activities aimed at generating leads. This involved designing a user-friendly web interface, crafting SEO-optimized content, and leveraging both social media marketing and digital advertising to attract and engage our target audience.
The project led to a successful website that works well on both mobile and computers, in both Chinese and English. We made sure it was easy to find online (SEO-optimized).
Along with the website, our digital marketing campaign quickly attracted a lot of attention, getting 10,000 new followers in a month and over 3,000 people signing up for our newsletter in the first week.
We serves as a gateway, spotlighting Chinese brands on the world stage and welcoming international brands into the Chinese market.
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