WeChat: Boosting Brand Growth and Engagement in China

We enhance brand visibility and performance in China with strategic WeChat campaigns and impeccable execution.

End-to-End Wechat Campaigns

We are Wechat driven. We live and breath WeChat.

Creative

Creative / Production / Promotion

KOLs
Key Opinon Leaders

Strategy / Contracting / Content / Livestream / Promotion

Livestreaming

Script / Anchor / Production / eCommerce / Promotion

Advertising

Planning / Creative / Launch / Optimization

Shop - Mini Program

Planning / Shop Operations / Livestream / Customer Service

The perfect WeChat Campaign

Campaign

WeChat campaign planning involves strategizing content, selecting KOLs, setting budgets, and optimizing for audience engagement and conversions.

Creative

Creative for a WeChat campaign encompasses innovative concepts, trends and interactive elements to engage viewers.

Production

Production for Wechat means designing, shooting, editing engaging, trend-driven visuals specific to the platform's format.

Influencers

Collaborating with WeChat KOLs to amplify campaign reach, leveraging their followers for enhanced engagement and visibility.

Advertising

Optimizing WeChat ads for maximum reach and engagement, utilizing platform-specific features to amplify campaign results.

WeChat Content

Always-on vs Campaign

Always-on : Maintains a steady brand presence throughout the year, fostering long-term relationships by consistently engaging the target audience and keeping the brand top of mind

Campaign : Targets specific moments or events with a focused impact, using strategies like user-generated content or promotions to drive immediate engagement and sales

Wechat traffic generation

KOLs vs WeChat Ads

KOLs (Key Opinion Leaders)
– Pros : KOLs can offer high engagement and trust, potentially leading to better conversion rates.
– Cons : Costs can be prohibitive, especially for smaller budgets due to variability in KOL rates and audience engagement.

WeChat Advertising
– Pros : Precise targeting options allow for efficient reach to the desired audience
– Cons : High cost, with WeChat Moments ads requiring a significant minimum investment, potentially limiting smaller businesses

FAQ

Most frequent questions and answers about Wechat in China

What are some best practices for WeChat marketing?

Best practices include engaging with users through WeChat’s diverse features like Moments, official accounts, and Mini Programs. A significant trend is the utilization of live video broadcasts and video accounts, with original content views on WeChat Channel increasing by 350% year-on-year and live broadcast scale by 300%

How can businesses find the right influencers on WeChat?

Identifying influencers who engage with Mini Programs can be a strategic move, considering females account for 67% of Mini-Program e-commerce users. Influencers with a high engagement rate in your industry’s relevant Mini Programs might offer a targeted audience

How large is WeChat's user base?

WeChat’s user base is vast, with over 1.3 billion active users as of 2023. This platform is particularly dominant in China, with 827.2 million users, representing 58.9% of the population. Its monthly active users are expected to hit 1.671 billion in 2023.

Is WeChat strategic for brands in China?

Absolutely. WeChat is critical for brands due to its comprehensive ecosystem that supports various business functions from marketing to payments. Notably, 90% of companies in China use WeChat for workplace communication, underscoring its ubiquity and importance in the professional realm.

What is a WeChat Mini Program?

WeChat Mini Programs are third-party apps within WeChat, offering functionalities ranging from e-commerce to food delivery. As of early 2022, daily active users of Mini Programs reached 450 million. These Mini Programs are especially significant for retail, tourism, and catering industries, with transaction volumes in these sectors doubling year-on-year