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Tasked with creating a distinctive visual identity for Exlantix that breaks away from traditional Chinese design influences, we aimed to embody a universally appealing design philosophy.
Our goal was to encapsulate the brand’s luxurious nature and its ambitions on a global stage, ensuring widespread resonance.
The fruition of our efforts is a comprehensive visual identity that captures Exlantix’s innovative ethos and premium stature.
This identity spans across all brand interactions, fostering a coherent and captivating brand presence.
From its emblem to the choice of typography, color schemes, and imagery, each aspect meticulously echoes Exlantix’s dedication to superiority and its pioneering spirit in the luxury automotive market, laying a robust groundwork for its international unveiling.
We serves as a gateway, spotlighting Chinese brands on the world stage and welcoming international brands into the Chinese market.
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