EXEED PR for the new car launch overseas - Chery Group Automotive

Services : Campaign / Media / Social / Visual Identity
EXEED, originating from China, has expanded its market to Eastern Europe, the Middle East, and South America, gaining recognition as BBE in Russia.
Competing with giants like Mercedes-Benz and BMW, EXEED is renowned for its quality and endorsements.

Its high-end new energy brand, EXLANTIX, sets it apart in the market. EXEED proves luxury and affordability can coexist with its over 180,000 global users. Aimed at reaching over 25 countries by 2025, EXEED’s ambitious expansion plans underscore its growing international prominence.

OUR MANDATE

We aim to boost EXEED's global presence, increasing its marketing influence and improving public perceptions. By strategically spreading news and press releases worldwide, we strive to create a narrative that positions EXEED as a leader in luxury and innovation within the automotive industry.

We pride ourselves on a team composed of creative minds, strategists, researchers, data analysts, and consultants, all united to launch brands like EXEED onto the global stage.

Our approach for EXEED merges in-depth PR strategies with our extensive expertise in branding and digital innovation, and “our Serious Attitude Towards Customer Learning” positions us not just as service providers, but as essential partners in our clients' journey to worldwide recognition.

THE STRATEGY

Our strategic approach for EXEED seamlessly merges product launches with heritage showcases to echo the brand's essence and our client's vision.

Since August 2023, we've produced hundred diverse pieces, including original and second creation manuscript articles, advertorials, media interview planning, meticulously crafted Q&A sessions, crisis management initiatives, CEO speech drafts, and presentations for significant industry events.

THE OUTCOME

Our work has spotlighted EXEED at key events like the Geneva Motor Show, the Global Co-creation Ecological Conference, and the pre-launch marketing for the EXLANTIX electric series.

Our contributions have been crucial in elevating EXEED's visibility and ensuring its advancements and market expansions engage a worldwide audience effectively.

2.5B+ Impressions
The Global Co-creation Ecological Conference Our communication strategies highlighted EXEED's eco-friendly innovations, using press releases and Q&A sessions to amplify its global green message.

60M+ Impressions
Geneva Auto Show Highlights Our media campaigns highlighted EXEED's new designs and technologies, with articles and Q&A sessions showcasing its innovation at the premier event.

50M+ Views
EXLANTIX Makes a Spark EXLANTIX, a new entity set to parallel EXEED, begins its journey with an overseas vehicle launch planned in two years. Our strategy boosts anticipation with a pre-launch narrative, starting at the Shanghai Auto Show through original content and detailed Q&A resources.

2M+ Views
The RX Model's Dynamic Debut Our PR strategy for the RX release included targeted Q&A sessions, CEO speeches, and drafts, all showcasing its innovations and aligning with EXEED's vision.