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We took on the project of launching a worldwide social media campaign for Chery Automotive, encouraging fans to collaborate in designing unique gifts and premiums, showcasing the theme "With Chery with Love." This allowed fans to express their creativity and also provided them with a chance to earn revenue from the sales of these collaborative items.
We identified and targeted the right audience for Chery Automotive through comprehensive market research, ensuring the campaign reached enthusiasts most likely to engage.
Data was analyzed to select trending topics and projects that resonated with our demographic. Our platform strategy was tailored to the strengths of Facebook and Instagram, optimizing our approach for each.
Finally, we devised a rewards strategy that mixed financial incentives with exclusive experiences, making participation both compelling and rewarding. This approach successfully fostered a vibrant community around the "With Chery with Love" campaign.
The outcome of the campaign was impressive, achieving 2 million impressions per week and receiving over 100 co-creation designs from participants each week. This level of engagement and creative input surpassed our initial expectations, showcasing the strong connection between Chery Automotive and its community.
We serves as a gateway, spotlighting Chinese brands on the world stage and welcoming international brands into the Chinese market.
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