ROC - Skincare Premium Brand - From France to China

ROC : Skincare Premium Brand from France to China

Services : Brand Experience / Design / Packaging / Visual Identity

RoC Skincare is a renowned French skincare brand, celebrated for its scientifically proven and dermatologist-tested products that target various skin concerns with key ingredients like retinol, vitamin C, and hyaluronic acid.
As a leader in anti-aging solutions, RoC is committed to delivering high-quality, cruelty-free skincare innovations.

Our Mandate

As a branding agency, we were tasked with localizing RoC Skincare for the Chinese market.
This extensive mandate covered adapting the brand story, experience, visual identity, logo, naming, and establishing photo/video/web design guidelines.

Our approach leveraged our deep understanding of both French elegance and Chinese cultural nuances, ensuring the brand's core DNA was preserved while making it relevant and appealing to the Chinese consumer.

The Outcome

The result is a meticulously localized RoC Skincare presence in China that resonates with local preferences without compromising the brand’s foundational values and identity.

By blending the brand's French heritage with tailored elements for the Chinese market, we've crafted a brand story and visual identity that speaks to the sophisticated, health-conscious Chinese consumer.

This strategic localization extends across all brand touchpoints, ensuring a cohesive and immersive brand experience that aligns with RoC Skincare's global standards of excellence. For more information, please visit RoC Skincare.