China Digital Marketing and eCommerce Masterclass

Your Keys to Success in China's Digital Empire : Unlock the secrets of the world's largest online market

Why this training ?

This deep-dive masterclass shows you how China’s digital and online shopping world really works. You’ll learn how to adjust your marketing and sales strategy, pick the right platforms, and run campaigns that actually work in China’s unique market.

For who ?

Who is this training for?

  • Business owners and managers looking to grow in China
  • Marketing and digital teams wanting to understand what makes China different
  • E-commerce teams planning to sell on Chinese platforms
  • Entrepreneurs and startups ready to explore Chinese opportunities
  • International marketing pros wanting to expand their skills

Training Benefits

  • Real case studies from Chinese e-commerce success stories
  • Fresh updates on China’s latest digital trends
  • Expert trainers who’ve helped dozens of brands succeed
  • Practical, results-driven approach for your marketing and sales
  • Tools and resources you can use right away

Who Are Your Training Experts?

For more than 10 years, Cyril has been sharing his China digital expertise in English and French, while Echo brings her knowledge to Chinese-speaking audiences.

Together, they've trained at top organizations including HEC MBA, ESCP MBA, European Chamber of Commerce in China, American Chamber of Commerce, Business France, and Shanghai Jiaotong Executive MBA, helping marketing teams and business leaders master the Chinese market.

What You'll Learn

Master China's Digital and E-commerce Ecosystem

China’s Digital Market Overview

  • Key numbers and current stats
  • Internet and mobile usage rates
  • Chinese digital consumer profiles
  • Regional differences and market segments

Consumer Behavior

  • Digital consumption habits
  • Typical buying journey
  • What drives purchase decisions
  • Mobile and social shopping impact

Current Trends

  • Livestreaming and social selling
  • AI and personalization

Inside WeChat

  • Official Account essentials and tips
  • Mini-Programs for business
  • WeChat Pay basics
  • Content that works
  • Smart advertising strategies

Selling Online in China

  • How to succeed on Tmall
  • Making JD.com work for you
  • Understanding Taobao
  • Selling through Douyin
  • Smart pricing and promotions

Social Media Success

  • Winning on Weibo
  • Going viral on Douyin
  • Marketing on Xiaohongshu
  • B2B success on Zhihu
  • Connecting with Gen Z on Bilibili

Smart Marketing in China

  • Influencer marketing guide
  • Multi-platform content strategy
  • Key Chinese shopping dates
  • Smart spending and results

Case Studies

  • Success stories that inspire
  • Mistakes to avoid
  • Winning local adaptations
  • Viral campaign secrets

Getting Things Done

  • Team structure tips
  • Choosing Chinese partners
  • Customer care essentials
  • Shipping solutions
  • Following regulations

Your Action Plan

  • Entry strategy workshop
  • Budget planning guide
  • Custom strategy creation

Practical Information

Taylor Made Content

Our marketing agency in China can customize the mastercalss for your industry. Whether you're in beauty, food & beverage, tourism, automotive, luxury, or services - we speak your language!

Venue

Our consultants travel worldwide to meet our clients' needs.

Duration

Training length that works for you: 8 hours, 4 hours, or customized to your needs

Deliverables

Complete support package: your training includes all course materials and access to our consultants for follow-up questions after the session.

Frequently Asked Questions About Our China Digital and E-commerce Training

Yes, we customize our training for your company’s specific needs. We analyze your goals, industry, and current understanding of the Chinese market to create a personalized program. A preliminary discussion helps us define exactly what you’re looking for.

Absolutely! We also offer strategic and marketing consulting services to support your growth in China. We can help with specific projects: auditing your digital presence, developing entry strategies, selecting local partners, and more.

Yes, our program is flexible. You can choose to focus on specific topics like WeChat, e-commerce, or influencer marketing. We can offer half-day sessions focused on the topics that matter most to you.

Absolutely. We can spend more time on topics that interest you most. For example, we can dive deeper into Tmall Global strategies, live streaming, or specific details about your industry.

Oui, nous organisons des sessions dédiées dans vos locaux pour vos équipes. Ces formations intra-entreprises permettent d’adapter le contenu à votre contexte spécifique et favorisent les échanges entre collaborateurs.

Our training is available in French, English, and Chinese (Mandarin). Our trainers are bilingual or even trilingual, which helps better understand cultural and business nuances.

We offer 30 days of post-training support for in-house corporate training, including:

  • Email answers to your questions
  • 2x Q&A video call sessions if needed
  • Access to our news and updates

Our fees vary based on:

  • Duration (half-day or full-day)
  • Format (standard or custom)
  • Number of participants
  • Training location

Contact us for a personalized quote.

A typical training day includes:

  • Theory sessions
  • Practical case studies
  • Regular breaks for discussion
  • Real-world exercises
  • Q&A time
  • Summary and action plan

No technical prerequisites needed. However, we recommend:

  • Basic digital marketing knowledge
  • A project or real interest in the Chinese market
  • A laptop for practical exercises
  • Preparing your specific questions

More Ways We Can Help

End-to-End China Marketing

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eCommerce

Our e-commerce agency in China helps your brand succeed in Chinese online retail.

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Social Networks

Our social media agency plans and runs campaigns in China with support from local influencers.

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Web Site

Our web agency designs and develops websites and applications tailored for Chinese users.