Key Takeaways:
Dao Insights recently conducted a survey on Chinese travellers’ experience of ordering food abroad.
The survey found that WeChat Mini Programs is the go-to ordering method for most, as well as the preferred method, followed by ordering at the counter/with staff and on HTML5 (H5) websites.
Many cite the ability to overcome language barriers as a key reason for using Mini Programs to order, while preferring it to H5 because it can store order history and is convenient.
