Goofish, also known as Xianyu, is a prominent e-commerce platform specializing in trading second-hand goods. Recently, Goofish released its “2024 Goofish Trendy Side Jobs Recommendations” list, highlighting 15 popular side jobs and 10 potential side jobs for young professionals. These jobs range from Graduate Entrance Examination consulting and part-time bridesmaids to errand runners. To further support these endeavors, Goofish has launched the “Goofish CV” function.
Discovering Trendy Side Jobs
From July 2-6, users can search for related topics on Goofish and participate in the creation and publication of CVs, giving them a chance to win up to 2,024 RMB (approx. 278.44 USD) in side hustle prizes. With graduation season approaching, Goofish aims to provide more opportunities for young people to supplement their regular jobs with side hustles, allowing them to earn extra income.
The Role of Influential Spokespersons
To promote these initiatives, Goofish has enlisted Luo Xiang, a renowned jurist, and Yang Tianzhen, a famous celebrity agent, as its spokespersons. Both are highly popular among young people. By searching for “Goofish CV” on the Goofish app, users can access numerous CV templates. Individuals can showcase their idle time, hobbies, experience, skills, and other relevant information on their CVs. Once published, these CVs can attract potential employers.
The “Encouragement Bread” Train
Offline, Goofish has transformed Hangzhou Metro Line 1 into the “Encouragement Bread” train, inspired by the animated film Doraemon’s “Memory Bread.” Randomly distributed on the metro, the “Encouragement Bread” encourages people to pursue both their dreams and practical needs, leveraging their interests and expertise to earn money.
Insights from the “Young People 2023 Side Hustle Report”
According to the “Young People 2023 Side Hustle Report,” a majority of workers have considered “quietly doing a side job to amaze everyone.” However, the report also reveals some challenges: 15.4% of young people did not earn money from side businesses, 67% of young people’s monthly income from side hustles is less than 3,000 RMB (approx. 412.72 USD), and only 12.6% of young people earn more than 10,000 RMB (approx. 1375.14 USD) per month from side businesses.
Addressing the Demand for Side Jobs
By launching the CV function, Goofish aims to meet young people’s demand for side jobs and provide diverse usage scenarios, embodying the brand concept that “life can have another passage.” This new feature offers a structured way for users to present their skills and availability to potential employers, thereby increasing their chances of securing side gigs.
Goofish’s Evolution
As a well-known second-hand trading platform under Alibaba, Goofish was established in 2014 and has been operating for ten years. It has become a mainstream e-commerce platform among young people, boasting 162 million monthly users. High-value users, with online spending power of more than 2,000 RMB (approx. 275.15 USD), account for 52.7% of Goofish users, significantly higher than the overall average.
From Impulse Spending to Community Building
Initially, Goofish was designed to compensate for impulse spending, allowing users to sell idle resources to add income and reduce waste. Nowadays, Goofish is evolving into a content and community-based platform. By introducing trendy topics and influencers, Goofish creates a richer content environment, enhances user engagement, and promotes transaction activity. The platform’s initiatives, like the side job CV, attract young people by tapping into their consumer psychology and encouraging active participation.
The Future of Goofish
Goofish’s innovative approach to e-commerce and community building is paving the way for its future growth. By addressing the needs of young professionals seeking side jobs and leveraging popular figures to promote these opportunities, Goofish continues to expand its user base and enhance its platform’s appeal. The “2024 Goofish Trendy Side Jobs Recommendations” list and the “Goofish CV” function exemplify how the platform is staying relevant and valuable in a competitive market.
With its latest initiatives, Goofish is empowering young people to explore new income opportunities while fostering a sense of community and engagement. As Goofish continues to innovate and adapt to the changing needs of its users, it remains a significant player in the e-commerce landscape. Whether through creative offline campaigns like the “Encouragement Bread” train or through valuable online tools like the “Goofish CV,” the platform is committed to supporting its users in achieving their financial and personal goals.
