Have you heard about Taobao’s latest move? They just rolled out UNIQLO on their Instant Delivery service. That’s right, now you can click on the merchant’s profile, hop over to the UNIQLO Tmall flagship store, pick what you fancy, and get it delivered to your doorstep in just 2 to 3 hours. And guess what? It’s only going to set you back 9 yuan for the delivery fee.
How Taobao Stacks Up Against Meituan
Back in June 2020, Taobao kicked off this whole ‘Instant Delivery’ channel, stepping right into the ring with Meituan’s Flash Purchase service. The aim? To shake up local retail. But while Meituan’s been pulling in brands left and right, like Sephora and Muji, Taobao’s approach has been a bit different.
Mostly, Taobao’s instant delivery was about quick trips to your local supermarket or convenience store. But now, they’re expanding. They’re not just sticking to groceries or last-minute needs anymore. With UNIQLO in the mix, they’re seriously upping their game.
A Closer Look at Taobao’s Strategy
Over a month ago, Taobao decided it was time to level up. They pushed their instant delivery service front and center on their top menu bar, boosting visibility like never before. Plus, they’re tightening their ties with Ele.me, another Alibaba gem, to make sure this service really pops.
And here’s the kicker: Any Taobao or Tmall merchant with local stock can jump on this bandwagon now. That’s a big deal because it opens up a whole new world for shoppers and sellers alike.
UNIQLO’s Unique Position
Speaking of making waves, UNIQLO isn’t new to the spotlight. They’ve been dominating the Tmall’s Double 11 sales since 2015, leading in categories across men’s, women’s, children’s wear, and even underwear. Their numbers? They can rival the combined sales of several other brands in these categories.
But here’s a twist – right now, the UNIQLO store on Taobao’s instant delivery is sort of an exclusive club. It’s still in what they call a ‘gray testing phase,’ visible only to a select few. Sneaky, right? But it definitely builds up the hype.
So, there you have it. Taobao’s not just dipping its toes in the water anymore. They’re diving in headfirst with big brands like UNIQLO. What’s your take on this? Are you excited to see how this plays out for your shopping spree or what? Drop your thoughts!
