Doing business in just one country and language almost certainly leaves money on the table. Yet, expanding into international markets, especially a dynamic and complex one like China, brings its own set of challenges and complexities. To help you navigate this journey, here are 11 books—six of which are newly published—that provide valuable insights for succeeding in cross-border eCommerce with China.
Books for Cross-Border Commerce and eCommerce with China
American Idioms for Marketing: Engage and Persuade with Colorful Expressions Used in the USA by Liz Chroman and Richard Koret
In cross-border eCommerce, understanding the nuances of language can be crucial. This book, filled with colorful illustrations, helps non-native English speakers remember common marketing-related idioms such as “bird’s-eye view,” “find your niche,” and “flying under the radar” in a fun way. Mastering these idioms can enhance your communication with English-speaking partners and customers.
How the World Ran Out of Everything: Inside the Global Supply Chain by Peter S. Goodman
Peter S. Goodman explores how the pandemic exposed the complexity and vulnerability of the global supply chain. For businesses dealing with China, understanding these supply chain dynamics is essential for improving efficiency and resilience in your operations.
Mastering Market Entry: USA: The European’s Guide to Making It Big in America by Manny Schoenhuber
Although focused on European businesses entering the U.S. market, the principles in this book are invaluable for any company looking to expand internationally. Schoenhuber’s strategies can be adapted to entering the Chinese market, providing a solid framework for your expansion efforts.
Spiderweb Capitalism: How Global Elites Exploit Frontier Markets by Kimberly Kay Hoang
Kimberly Kay Hoang reveals the inner workings of offshore finance and shell corporations. For those entering China’s market, this book offers insights into navigating financial complexities and avoiding potential pitfalls in a rapidly developing economic landscape.
Change Your Perspective: Communication Pitfalls in International Business by Irek Zyzanski et al.
Effective communication is crucial in cross-border commerce. This book explains how to avoid stereotypes, improve cultural intelligence, and work smoothly with international teams. These skills are especially important when dealing with Chinese partners and consumers, ensuring smooth interactions and successful collaborations.
The Language of Global Marketing by Wendy MacKenzie Pease
Wendy MacKenzie Pease helps businesses optimize their content and communications for new markets. For those targeting Chinese consumers, this book provides strategies for global inbound marketing and quality translation, ensuring your message resonates well in China.
Confessions of an Economic Hit Man, Third Edition by John Perkins
John Perkins’s expanded bestseller exposes how economic powerhouses use development loans to influence less-wealthy countries. Understanding these dynamics can help businesses navigate the political and economic landscape of China and other emerging markets.
A Business Guide to International Trade & Investment by Devyini E. Bailey
Devyini E. Bailey’s comprehensive guide to international trade operations and management focuses on import and export logistics. This is a must-read for eCommerce businesses dealing with cross-border trade, especially those importing and exporting goods to and from China.
Transforming the Global Supply Chain: Cyber Warfare, Technology, and Politics by Dennis Unkovic
Dennis Unkovic argues that supply chain issues are driven by cyber threats, technology, and politics rather than just the pandemic. Understanding these factors is crucial for businesses involved in cross-border eCommerce with China, helping to mitigate risks and enhance supply chain resilience.
Build Your Cultural Agility: The Nine Competencies of Successful Global Professionals by Paula Caligiuri
Paula Caligiuri combines theory and practical advice for building cultural flexibility. This is essential for global managers and eCommerce professionals who want to succeed in international careers or managing global teams, especially in a culturally diverse market like China.
Riding the Waves of Culture: Understanding Diversity in Global Business, Fourth Edition by Charles Hampden-Turner and Fons Trompenaars
This updated classic provides an in-depth look at cultural differences and change management. The insights from this book are invaluable for understanding and navigating the cultural landscape of global business, particularly in China.
These 11 books are essential resources for anyone looking to succeed in cross-border eCommerce with China. From understanding cultural nuances to mastering market entry strategies and navigating the complexities of the global supply chain, these reads will equip you with the knowledge and tools needed to thrive in a competitive international market. Whether you’re a seasoned professional or just starting out, adding these titles to your library will help you stay ahead in the dynamic world of cross-border commerce.
