IGUZINNI - Luxury lights - From Italian designers to China

iGuzzini - Luxury lights - From Italian designers to China

Services : Brand Assets / Brand Experience / Campaign / eCommerce / Influencer / Livestream / Media / Social

iGuzzini is an innovative leader in the lighting industry, dedicated to the study, design, and production of indoor and outdoor lighting systems since 1959. With a deep commitment to enhancing architecture and improving the quality of life, iGuzzini uses light as a tool for social innovation.

Our Mandate

We were enlisted to support the launch and operations of iGuzzini Lighting's cross-border eCommerce on Tmall in China, as part of their ambitious strategy to not only reinforce their position as a B2B project-based luxury brand but also to capture the hearts of Chinese designers and luxury consumers.

iGuzzini aims to transcend its traditional market boundaries by becoming the go-to lighting choice for China's discerning luxury segment.

The Outcome

The launch on Tmall was a big success, leading to strong sales growth for 24 months.

With a bold strategy, we helped iGuzzini Lighting grow while keeping their luxury image intact. This has made them a leading luxury lighting brand in the Chinese market.