Social Marketing in China leveraging KOLs leveraging brand content

Navigating the complexities of China's social marketing requires companies to resonate culturally, build a strong brand, and localize strategies to win consumer loyalty and drive growth

Conquer the Chaos: Thrive Amidst China's Diverse Digital Landscape

Navigating a Fragmented Social Media Landscape

China’s social media environment is highly fragmented, with multiple popular platforms such as WeChat, Weibo, Douyin (TikTok), and Xiaohongshu (Little Red Book). Each platform has a unique user base and content style, requiring tailored strategies. Understanding the demographic preferences and usage behaviors of each platform is essential but challenging

Cultural Sensitivity and Localization

Foreign brands often struggle with effectively localizing their content to resonate with Chinese consumers. This involves more than translation; it requires understanding local cultural values, trends, and consumer behavior. For instance, incorporating local festivals and adapting marketing messages to local nuances are crucial for success

Fast-Paced Market Digital Changes

The Chinese market evolves rapidly, with frequent changes in consumer trends, platform algorithms, and marketing practices. Keeping up with these changes requires continuous monitoring and quick adaptation, which can be resource-intensive for foreign brands

We are here to assist and support your social marketing content and campaigns in China.

With over 15 years of expertise, we have successfully navigated the complexities of social marketing in China for a diverse range of clients, from international brands to SMEs.

Our services encompass data-driven content strategy, creative and execution of social campaigns, KOL and KOC activations, and local content production.

Meet the team

What can you expect from us ?

Data driven strategic creative and content

Perfect understanding of the local eCommerce shoppers to grow your brand in China

Privileged relationships with e-commerce platforms and e-distributors

Our social and digital marketing services in China

China Social Marketing Strategy

We combine innovative ideas with smart data analytics to identify the right content angles and topics that resonate with Chinese audiences. Our data-driven content strategy uncovers trending topics and consumer preferences, ensuring our content aligns with what resonates most with your target audience. We also engage your brand in major cultural festivals, such as the Mid-Autumn Festival, Mother's day, etc..

Creative

We're not just any creative agency. We craft stories that make waves, not just posts. From full campaigns, cutting-edge social media and gaming activations, to videos that capture attention—short or long. We plan big with a 12-month roadmap and adapt fast to keep conversations fresh and engaging. Let's make your brand's story unforgettable.

Influencers

We view influencer marketing as a versatile tool for achieving your goals, from boosting brand visibility to driving conversions. Our expertise spans short-term campaigns to long-term partnerships, all fueled by data from over 100K influencers and enhanced by genuine relationships, innovative strategies, and precise tracking.

Content production

We're pioneers in creating standout content for social and digital platforms. Our in-house team in our studio, crafts videos, graphics, and more, ensuring your brand shines. From original to influencer content, we tailor assets for engagement, making your message unforgettable. Elevate your presence with us, where creativity meets strategy.