MISSION FOODS - Snack Forward: Mission Foods' Digital Leap in China

MISSION FOODS : Snack Forward: Mission Foods' Digital Leap in China

Services : Campaign / eCommerce / Influencer / Livestream / Media / Social

Mission Foods prides itself on delivering a variety of authentic Mexican products, driven by the pursuit of fresh ingredients, simple recipes, diverse flavors, and wholesome products.

Mission Foods extends its expertise beyond tortillas to offer a delightful selection of corn chips in China. These products are crafted to capture the authentic essence of Mexican cuisine, ensuring a perfect balance of flavor and crunch. They’re ideal for a variety of occasions, from casual snacking to entertaining guests.

Our Mandate

Our assignment involved spearheading social media campaigns and maintaining continuous content for Mission Foods on platforms like WeChat, Weibo, and Red, all in support of introducing their corn chips to the Chinese marketplace.

Our Strategy

To engage Gen Z in China with Mission Foods' corn chips launch, our strategy centers on tapping into snacking moments that resonate with Chinese food preferences and tastes.

We focused on crafting content that highlights the uniqueness and versatility of corn chips as a snack, appealing to Gen Z's desire for innovative and flavorful food experiences.
This includes integrating corn chips into traditional Chinese snacks and meals in a way that's both authentic and respectful of local culinary traditions.

Additionally, leveraging popular social media platforms like WeChat, Weibo, and Red, we engaged with influencers and create interactive campaigns that encourage sharing and participation, ensuring our messaging aligns with Gen Z values and lifestyle.

The Outcome

Our strategy led to notable success, especially with the Halloween campaign, driving more followers and higher engagement on WeChat, Weibo, and Red.
We consistently attracted more audience with a mix of news, recipes, and deals, marking a strong presence in the market.