SOHOMD : Innovative Solutions for Digital Health

SohoMD : Innovative Solutions for Digital Health

Services : Brand Assets / Brand Communication / Campaign / Design / eCommerce / Influencer / Media / Social / Website

SohoMD, a leading telepsychiatry and teletherapy service provider based in the USA, sought to extend its reach and impact. Focused on conditions such as depression, anxiety, and attention deficit disorder, SohoMD enables patients to access care swiftly through their mobile devices or PCs, fostering a seamless patient-provider communication through secure messaging. This integrated approach to mental wellness, emphasizing provider satisfaction for enhanced patient care, has spurred continuous revenue growth, addressing the global gap in mental health services.

Our Objective

Enhance patient lead generation online through new brand experience including new assets, new design and targeted search advertising efforts for SohoMD's medical practice.

Our Mandate

Faced with the challenge of reinvigorating their brand, SohoMD turned to Beyond Border Group for a fresh, digital-first brand experience strategy. Entrusted with the redesign and management of their official assets and website, along with an aggressive advertising and SEO campaign, our task was clear: to enhance SohoMD's online footprint and patient outreach.

Our Strategic Blueprint

Website Creation: A Portal to Wellness

Our comprehensive approach to website design focused on optimizing the user experience to ensure ease of navigation and accessibility of vital information. The aim was to elevate user satisfaction and foster brand loyalty. The design philosophy embraced simplicity and modernity, with a color scheme designed to evoke a sense of calm and positivity, reflecting SohoMD's mission of mental wellness.

Amplifying Reach with Google Ads

With numerous campaigns under our belt, our Google Ads strategy was tailored to generate significant leads, enhancing SohoMD's visibility and patient acquisition efforts.

SEO Mastery: Doubling Visibility

Our SEO strategy was meticulously planned, optimizing 150 keywords to double Google Organic traffic within six months. This strategic optimization ensured that SohoMD's services reached a wider audience, significantly enhancing online visibility.

The Outcome

The collaboration with SohoMD highlights Beyond Border Group's ability to drive business growth through brand experience and digital excellence. A better conversion rate and a better ROI have been seen since the launch for the new brand experience including assets, websites, SEO and GoogleAds.